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  • Prism Packaging Co.

So, You Have a Product. What Now?

First and foremost, congratulations are in order. You've come up with a product and have started (or completed) the materialization process. That leap of faith is one of great excitement and terror, to be sure. It is a step to be applauded, because if it were easy, a lot more people would be stepping out on that limb with you. Now it's time for your next important project – how to visually pitch your product to a consumer. It is critical to keep in mind that the presentation of your product will have a significant impact on your sales ability. What's inside the container, of course, will be the ultimate determination of your success, but first you must successfully sell your product. Sure, glowing 5 star reviews on amazon will do wonders for your sales goals, but if you're just starting out, your best bet could very well be capturing someone's attention for just long enough for them to read your label and make that split decision of “this is the one I'll try”. The rest is history since your product will have them coming back for more, no problem right? You just need enough of that “oomph” factor to propel you forward. That being said, there are three very important things to consider. The first thing you must determine, is your packaging. What you are selling may decide for you without any need for second thought. Wine, for example, will almost always certainly be sold in a standard wine bottle. A face cream may be best suited for a screw-top lid. The type of container will be influenced by what your product is. The container size and shape, in turn, will directly affect your label. So be sure to put some serious thought into this. Once you have decided on your packaging, on to step two. Now you can begin the thought process of how you would like to label your product. While there are many important factors to consider, start with the basic train of thought- size and efficiency. If you have a large product, you'll likely be working with larger labels that have more space for designs and text. A small product may prove to be a bit more challenging, though certainly not always. Some of the perks of labels are that they are generally cheapest in the early stages of a product's life and have greater freedom to adapt as needed. So, channel your inner kindergarten-self, grab some scratch paper and scissors, and start cutting out rough concepts you can physically place on your package or product for the most practical consideration. When you have a shape and size you are comfortable with (or have narrowed it down to a few), it's on to step three. Now is when you can really have fun and get creative – the artwork and design of the label.

While the possibilities are endless and your ideas are critical to really bringing your vision to life, we highly encourage you to work with a professional who has proper software experience with creating labels to help turn your ideas into a reality. Sure you could screen snip some photos from the internet and Frankenstein them into something that looks impressive from our own standpoint, but the quality of the outcome we can almost certainly guarantee will lead to disappointment and require more of both your time and money to correct. Unless of course you know what CMYK versus RBG means. The importance of unwind directions. These are examples of basic, critical fundamentals that not everyone has experience with. Remember Myspace days when you as a fourteen year old could get fancy with HTML's and create impressive profiles? Well, the same concept applies to your labels. You can most certainly slap something nice together, but it's not going to match up to the complexity of a website such as Amazon. Working with a professional means having valuable insight and experience on your side. This is key to a solid final design that is ready to be printed without further adjustments needed the first time around.

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